Sweden’s Ice Hotel has redefined the ‘cool’ hotel into not only a work of art (each room is decorated with different ice sculptures) but the ‘it’ place to be (the Absolut Ice Bar is packed with celebrities and hangers on after Europe’s fashion week). Located north of the Arctic circle in Kiruna, the hotel has consistently been featured in travel magazines for its innovative approach to guest services and ever changing feel through the different ice decorations in the hotels public areas.
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